I solve complex problems by combining strategy, human judgment and artificial intelligence.
Featured projects
I’ve worked on fintech, govtech and marketplace products, as part of design teams and leading projects. My Civil Engineering background shapes how I connect systems, work within constraints and consider how people actually use each product. These cases show my work from research and problem definition through design, validation and collaboration with engineering.
How I work and where I use AI
I use Claude and ChatGPT for research and exploration, and Claude Design and ChatGPT Sites for functional prototypes and websites.
I make design decisions based on users, metrics and business needs.
See my process →What people I’ve worked with say
“I highlight his ability to connect design, business and technology, deeply understanding user needs to propose clear and valuable solutions.”
“Jay always kept the focus on the user, transforming complex flows into simple, intuitive, and easy-to-use experiences. Furthermore, he stood out for his communication and coordination with different areas of the team.”
“It was a pleasure working with Jay. He always puts the user at the center and has the ability to help the team understand them in depth. At Pablo he helped us connect user needs with the product and build the initial flow of the experience.”
“What I highlight most about Jay is his ability to always keep the user as a priority, transforming complex needs into clear, functional, and well-resolved experiences.”
Let’s work together. Let’s talk.
I’m based in Quito, Ecuador, and open to Product Designer / UX/UI Designer opportunities and freelance projects. I collaborate remotely with teams anywhere in the world.